NJ/NY Gotham FC

• Who

  NJ/NY Gotham FC, a top performing team in the National Women’s Soccer League.

• What

  We worked with Gotham FC’s owners, leaders, players, and supporters to build a new impact strategy that:

  • Is integrated into Gotham FC’s core activities
  • Leverages Gotham FC’s strongest capabilities
  • Appeals to fans
  • Drives partnership sales
  • Supports employee and player retention
• Why

  Drive measurable social change in NJ, NY and beyond, and equip Gotham FC’s business development, marketing and people teams with programming and content that yields sponsorship dollars, increased engagement, and greater employee retention.

• The value add

  A research-driven, multi-year roadmap that positions Gotham FC as league-leader in community impact, and the launch of Gotham FC’s flagship new program, Keep Her in the Game (KHITG).

  KHITG Business Outcomes

  • Key differentiator for a record-breaking deal with Dove.
  • Increase in positive sentiment across players, staff, and fans.
  • Inspiring and growing the next generation of Gotham FC fans.

   

  KHITG Impact Outcomes

  • 1,000+ girls served in 2024-25, and on track to reach 10k by 2027.
  • A 9.7 average NPS score of coaches who completed the program.
  • Valuable community partnerships, including South Bronx United, New Jersey Youth Soccer, Girls Leadership and the Laurie M. Tisch Illumination Fund.

Gotham's three-year social impact strategy:

• Includes a detailed implementation roadmap to execute four new impact programs across three core social issues.
• Addresses the key problems that are leading to suboptimal outcomes in Gotham FC's focus social issues and geographies.
• Delivers detailed guidance for impact evaluation, marketing and communications, and revenue generation.